Paul and Rick crack open the top books on leadership and life. For this week's episode, we uncap the psychology of PERSUASION as we explore Robert Cialdini's breakthrough book "Influence."

Paul and Rick crack open the top books on leadership and life. For this week's episode, we unpack the landmark book from best-selling author Daniel Pink - To Sell is Human. Learn the new ABCs of sales and marketing. And discover the power of MOVING people.

On the Breaking Average Podcast, we unpack a revolutionary book that has more impact now, then when it was first written.  It's Simon Sinek's book Leaders Eat Last. 

Join Paul and Rick as they share great insights from this book.  Also included below are some helpful resources to further unpack the book and podcast.   

We encourage to check out all the resources and online classes that Simon and his team offer by visiting their web site at SimonSinek.com.

We have a few resources inspired from the book that are highlighted below to help you unpack this even further.

This first view  reflects the goals of a good leader.   The desire is to create a circle a circle of safety with those in our care.  This is important component to breaking averaging.

This next view gives you a glimpse of the power of our neurotransmitters in creating this "circle of safety."   What we need to watch for our is the...