Many of us settle for average. But there's a better way.

We want to put in your hands practical resources and stories that will equip and inspire you.  Begin with the quick start guide on the power of attitude!

I Want The Quick Start Tool!

Breaking Average is a Mindset

Breaking average is a mindset that has the power to create movement for you and your team.  We've created a site to support that movement through three different facets: Resources, Community, Stories.  

  • One resource that we'd love to put in your hand, that we call the quick start tool, is a shot e-book called "The 5 Essential Attitudes of a Leader"  (see below).
  • We also have an amazing podcast just for you that focuses on real stories, real people, and real insights..
  • Check out also our books, blog posts and reviews.   

This updated resource is only available for a limited time.  Grab it today


Our Three Pillars of Support

When it comes to breaking average, there are three pillars of support.: Community, Stories, and Resources


We need each other.  There is nothing better than being part of a community that supports one another. Through community we can connect, encourage, and mastermind on ideas, opportunities and challenges. Choose to increase awareness, strengthen creativity, market smarter, and empower leadership.



We need testimonies that inspire us and remind us what we can do when we persevere. We created a podcast just for you that dives into the stories and practical application on what it takes to break average. Listen in to various thought leaders in our industry who share their tips on breaking average.   



We need resources to help guide us. We have been curating and creating content for over a half decade.  These resources include books, blogs, memes, and more.   Check out the resources we have available including the books: Breaking Average, Permission to be Bold, or Leaders Press On.  And watch for frequent updates as new material is posted.


What Does It Take?

We can learn a lot from the failures and successes of other leaders. Here are just thoughts to consider in your pursuit of braking average. For more tools and thoughts - visit our blog roll, or podcast page.

Choose to be Creative 

If you are not innovating you are dying. Average is sitting on the sidelines and waiting for the future.  Breaking Averaging, however, is actively being in the game and shaping the future.

Shaping the future is about being creative.   How do you create?  It starts with Stephen Covey's Habit, "Begin with the End in Mind", which is about Vision. Creativity is about pursuing that vision by reverse engineering and then building towards it one step at a time.  Steve Jobs says "creativity is just connecting things". He's right! As leaders, we were made to create by connecting.  That's how we add value. The key to creation is not perfection, but the willingness to be imperfect. It’s about having courage despite the fear.  That’s how leaders develop competence.

Focus on Your Awareness

Awareness identifies your future.  Another element of Breaking Average (and the resources and stories we highlight), centers on Stephen Covey's Habit, "Be Proactive". It's about having greater awareness centered on knowing yourself and the vision that you have. For leaders and the teams they support, this is a game changer to breaking average.  Want to know the benefits of greater awareness?  Here are just a few:

  • Shapes that vision,
  • Changes your altitude (yes, gets you higher to see more), and
  • Raises your lid and those around you.

Sheryl Sandberg says it best, "We cannot change what we are not aware of, and once we are aware, we cannot help but change."  Think of it this way.  You are the pilot on a plane -- a plane full of passengers. Raise your awareness, and you raise everybody elses. 


Increase Your Influence

Influence propels others to live their future. Let's face it.  Breaking Average isn't about you, it's about those in your care.  What are you going to do to make their world better? Covey also had another principle, "Seek First to Understand Before being Understood."  This is about taking time to understand other people’s values and then casting for them a vision that maps with those values. 

Influence is the measure that matters when it comes to your leadership. As John Maxwell says, "The true measure of leadership is influence -- nothing more, nothing less." When we are not influencing others with impact, we are not leading effectively.  We look to provide and suggest resources that will help increase your influence!

Market Things that Matter

Marketing invites others into your future. One element of our resources, including masterminds and stories, center on Covey's Habit, "Think Win - Win".  It’s about sharing your vision of what you created to others so that they can benefit and partake. Selling is a scary word for most.  While we were made to create, not all of us may feel well suited to sell.  But marketing isn’t really selling, it’s about sharing – it’s about messaging value to those who need it and want it.  It’s not about your need to sell, but it’s about satisfying other people’s need to buy. It’s about listening and caring for others.


Free Power Resource

Thank you again for visiting the site. We would love to put a free resource in your hands. A simple, yet powerful PDF called "The Five Essential Attitudes of a Leader." Download it today! it comes with a free assessment tool for you and your team.


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