Leadership Beyond the Spotlight

Full Confession: I’m struggling.

I have a new book out, and as is often the case, it’s up to the author to get the word out—through social media, podcasts, blogs, Facebook ads, and more. But here’s the thing: I’m not a fan of self-promotion.

We’re often told that leadership is about multiplying your impact. So naturally, if you’ve poured time and energy into writing a book you believe can add value, you should promote it. I get that. But I also believe there’s got to be a balance.

Leadership isn’t just about multiplying your impact—it’s about multiplying the right kind of impact. That distinction matters.

When leadership is framed solely around “your impact,” it can drift into ego or self-promotion. But true leadership goes further. It’s about:

• Multiplying the impact of others—empowering them to grow, lead, and succeed.

• Multiplying the impact of purpose—advancing a mission greater than yourself.

• Multiplying the impact of values—so what matters most scales alongside results.

In that light, leadership becomes less about leaving your mark and more about helping others leave theirs. It’s not just about expanding influence—it’s about expanding significance.

So yes—I’ll be sharing more about my book, Face the Mountain. But it’s not about me. It’s about serving others. It’s about a mission greater than myself. And that makes all the difference.