Rebuilding Your Business

“If you were going to do it again, rebuild from scratch, what would you do different?”

That question was asked of me a few years ago -- and then resurfaced again in the midst of COVID-19. The original questions was centered on the business that I had a part in launching over a decade earlier. The follow on question asked recently was centered on how to recover after dumpster fire year.  Often, when someone asks a business building question, my mind races back to the beginning.  But COVID adds a whole knew wrinkle. 

The first few years we passionately set up shop with great expectations, only to be frequently disappointed. The big contracts that we were fishing for, just weren’t biting. Still, we ventured out, explored, tried to turn over each stone of opportunity we could, but – on the big ones – we failed again and again. For three years it seemed we were perpetually rebuilding ourselves.

Rather than giving up, which...

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